Welcome to the Privacy Policy of BirchStreet.
BirchStreet Systems, Inc. (1301 Dove Street, Suite 300, Newport Beach, CA, 92660 United States) (“BirchStreet”, “Company” “we” or “us”) respects your privacy and makes every effort to protect it.
When you are visiting the BirchStreet Website or using the BirchStreet System, we may collect information that is considered personally identifiable (“personal data”) in certain jurisdictions. BirchStreet may also receive information about you from other sources, including trade organizations and contact directories provided to BirchStreet.
BirchStreet therefore publishes this privacy statement so that you can become acquainted with the way in which your personal data are collected and processed.
Our privacy policy is divided in 3 segments:
- You are visiting the BirchStreet Website
- You are using the BirchStreet System
- General information
- Cookies
You are visiting the BirchStreet Website
At different places throughout the BirchStreet Website you can provide your contact details (e.g. completion of contact form, subscription to our newsletter, etc.) to BirchStreet.
BirchStreet is responsible for the processing of the personal data that it receives via the website (“controller”).
We will only process your personal data:
- In order to execute an agreement with you, i.e. in order to handle and answer your question and/or to send you our newsletter,
- When the processing is necessary to meet our legal obligations,
- When the processing is necessary for the protection of our legitimate interests, such as ensuring and improving the proper functioning and services of BirchStreet.
You are using the BirchStreet System
The company that offers you the use of the BirchStreet System is responsible for the processing of your personal data via the BirchStreet System (“controller”), which means that it determines the purpose and means for processing your personal data and that it is the primary responsible for ensuring that this processing is done in a legal, transparent and secure manner.
The BirchStreet System is developed and managed by BirchStreet and in this respect, BirchStreet has been appointed by the controller to process your personal data on its behalf and strictly in accordance with its instructions (“processor”).
With respect to the BirchStreet System, your personal data is only processed:
- In order to be able to provide you with a user account and allow you to us the BirchStreet System, on the legal basis of our agreement with the controller and on the basis of your consent with this privacy policy,
- When the processing is necessary to meet our legal obligations,
- When the processing is necessary for the protection of our legitimate interests, such as ensuring and improving the proper functioning and services of BirchStreet
Cookies
We use cookies that are important for certain technical features of our website, like logging into user accounts and implementing fixes and improvements to our platform.
These cookies:
- Enable behavior in our Products and/or Services that is tailored to the activity or preferences of a person visiting our site
- Help to diagnose and correct downtime, bugs, and errors in our code to ensure that our products are operating efficiently
In general, we collect most data from you via form submission. However, there are cases when visiting our site and/or using our platforms in which we may receive certain information through the use of cookies. This data will generally not include personally identifying information about you.
- Unique identification tokens
- Session and language information
You may prefer to disable cookies. You can do so by adjusting your cookie-settings. For more information in this respect, please consult the official websites of the browser you are using. If you choose to disable cookies, it is possible that (some functionalities on) the BirchStreet Website and BirchStreet System are no longer (fully) available to you.
Advertising Cookies
We request your consent to use these cookies, and you can also opt-out at any time using tools listed below.
BirchStreet uses cookies to give you a personalized and tailored user experience. Some of the cookies we use are from third-party companies — such as Google Analytics, AdRoll, Google Tag manager, Google AdWords conversion, Facebook pixel and LinkedIn Insight tag — to provide us with web analytics and intelligence regarding our websites. These companies use programming code to collect information about your interactions with our websites, such as the pages you’ve visited, the links you’ve clicked on, and the time you’ve spent on our websites. This code is only active while you are on our website.
These cookies can help us serve relevant ads to you more effectively. BirchStreet does not serve any ads on our Site, however you may be served BirchStreet Partner ads on third party websites based on information collected about your prior usage and viewing history on our Site.Data we collect for advertising purposes includes usage of the site, IP address or mobile device location information (but only to the extent you have enabled location tracking on your device), and may include information from the BirchStreet Partners we use to help deliver relevant ads to you.
For information about how you can opt out of receiving targeted advertising from many third-party providers, for information about how you can opt out of BirchStreet’s collection and use of your information, please review “Your choices with respect to the collection and use of your information” below.We are collecting these cookies on our BirchStreet Corporate website and not on the BirchStreet application.
| Source | Personal data collected |
|---|---|
| These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | |
| These types of cookies are used for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. | |
| AdRoll | These types of cookies are for retargeting, so we can show you relevant ads based on your activity on our Site after you leave it. Information collected includes an identifier, and sometimes your geolocation, device type, and IP address. |
| Google Analytics | We use Google Analytics to generate statistical data on how our visitors use our Site. We use IP masking to ensure that no personally identifiable information is collected. |
| These cookies are used to collect website statistics and track conversion rates. No personally identifiable information is collected. |
Your choices: To opt-out of advertising or analytic cookies you can also use the following tools:
| Type of cookie | Source | Opt-Out tools |
|---|---|---|
| Advertising | AdRoll | Opt-Out choice |
| Advertising | Opt-Out choice | |
| Advertising | Opt-Out choice | |
| Advertising | Linked In | Opt-Out choice |
| Analytics and Research | Google Analytics | Opt-Out choice |
Any Questions?
If you have any questions (or comments) concerning this Privacy Policy, you are most welcome to send us an email at [email protected].